Rome. CHANEL opens a new boutique at Via del Babuino. The House concept is inspired by a theme special to Gabrielle Chanel: the masculine-feminine. There are two entrances in its facade that showcase a view of the world of fashion and of fragrance and beauty. The first space is allocated for the Ready-to-Wear, handbags, accessories, shoes and watched from the House. The second space is dedicated to sportswear creations. Completing the interior is the fragrance and beauty space, designed with a minimalist décor and set off with a fresco in a pink vegetal print. A Roman courtyard is also arranged behind the boutique, with walls in shades of orange surrounding a fountain and a hundred-year old wisteria.